How to optimize your site’s search-ability

Search engine optimization (SEO)

is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid (“organic” or “algorithmic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

source: Wikipedia

Top Pick – SEO Plugin!

WordPress SEO by Yoast

Improve your WordPress SEO: Write better content and have a fully optimized WordPress site using the WordPress SEO plugin by Yoast. This plugin is written from the ground up by WordPress SEO consultant and WordPress developer, Joost de Valk to improve your site’s SEO on all needed aspects.

source: Joost De Valk

WordPress SEO by Yoast – The Definitive Guide